To those who serve, Beyond Our Duty is more than just a saying. It’s a lifestyle.

It’s a lifestyle of choices to go beyond what is required with nothing expected in return. It’s a lifestyle lived by those with strong character, a selfless attitude, and a desire to not only do what’s required, but to do the best.

Founded as a brand to support those who serve, Beyond Our Duty was inspired by a nurse with the drive to always perform beyond what was simply required. Because of this attitude, Beyond Our Duty embodies a lifestyle lived by those who make the choice to do what’s best instead of simply doing what’s required.

We designed Beyond Our Duty as a way to support the professionals doing the hardest and most important work. It is a brand built for nurses who are selfless everyday heroes continually choosing to put others first. It’s a brand for doctors who work tirelessly to care for our family members in their most trying times. It’s a brand for the staff at nursing home facilities who make life possible for our most treasured members of society. It’s a brand for the military servicemen who work silently in the background protecting our freedoms and preserving our way of life. It’s a brand for law enforcement officers who stand with our local communities as guardians to keep us safe. And, it’s a brand for teachers who inspire the minds of our youngest generation and help shape them into the person they will become.

When you wear our clothing, you represent something much bigger than yourself! You represent what is means to persevere under extraordinary circumstances. You represent a lifestyle of choices to go beyond what is required with nothing expected in return. Beyond Our Duty is a brand for those on the frontline and those who support them.